Reed Hundt (McKinsey & Co.)
Esther Dyson (EDventure)

Case Study: Reconstructing Media
Axel Schmiegelow (sevenload), Jordan Hoffner (YouTube), Joel Hyatt (Current TV)

Spotlight on Mobility and Wireless
Ozzie Diaz (HP)

10:30am

The startup financing process is changing. Companies today can start anywhere, develop rapidly, and collaborate across multiple locations, all for a fraction of what it used to cost. Angels, venture capitalists, strategic investors, and entrepreneurs all face a new set of choices. This session, moderated by one of the country’s leading professors of entrepreneurship, will look at trends and changes in funding strategies, deal structures, partnerships, and exit options, and will feature experts from the key constituencies at the forefront of these trends.

So much of today’s Internet economy revolves around users: the content they create, the communities they form, and the transactions they choose.  Yet few businesses study how people actually interact with the Net and online collaborative tools.  This session will use case studies and research to illuminate user behavior on today’s participatory Internet.

This special "conference within a conference" will explore the technologies and business practices that allow information to move freely between users, websites, and organizations. It will incorporate social media tools and visual journalism to create a unique interactive experience.

Kick-Off Discussion: The Value of Openness
JP Rangaswami (BT)
Elliot Maxwell (Consultant)

Whose Social Graph?
Moderator Tantek Celik (tantek.com), Kevin Marks (Google), Joseph Smarr (Plaxo), Dave Morin (Facebook)

All major Internet players claim their platforms are open… yet, they take that to mean different things. In a world where users, content and data flow across many physical and virtual locations, and where monolithic applications are being atomized into widgets, Web services and syndicated information, the openness of interfaces is of crucial importance. What are the real dividing lines between true openness and proprietary lock-in, and which approaches produce the greatest value for all participants (including users)?

Networked Business Models
Moderator Umair Haque (BubbleGeneration), Chris Sacca (Investor), Joi Ito (Neoteny)
Traditional business strategy emphasizes scarcity and central control. The Network Age is all about abundance and distributed activity at the edges. Truly networked business models take advantage of openness and collective action to redefine markets. This session will challenge basic assumptions about strategy, and explore the opportunities for massive new value creation in the Network Age.

Bottom-Up Distributed Openness
Moderator Jeremy Keith (Adactio), Leah Culver (Pownce), David Recordon (Six Apart), Tantek Celik (tantek.com), Chris Messina (Vidoop)
Can users and developers acting on their on their own build the foundations for industry-wide standards in key areas?

The culmination of the Open Flow track will be an interactive open forum. All participants will have the opportunity to help shape insights and takeaways, which will form the basis of a special website after the conference.

For all the success of the current wave of online services, a handful of advertising models produce virtually all the revenue. How do things evolve as software merges with Web-based services, and the Net becomes more open, more participatory, and more complex? Will the largest portals and social networks absorb most of the value, or will more-focused players be able to thrive? Will advertising remain the dominant monetization strategy, and if so, how big can the pie grow? This session will discuss what it takes to monetize successfully in the current environment, and what may change in the future.

When it comes to marketing innovation, what's the holdup? Practitioners from leading brands will tell us why it's been difficult to realize the promise of new digital and social media technologies. With silos forming in the tech community and creative industry, we've left it to the brands to figure out how to bring it all together. We'll explore: Where is the money, and what is really driving innovation? Can you determine the ROI of a relationship? And, how do brands restructure to move forward?

Massively multiplayer online games offer glimpses of how social interactions and work will develop in the Network Age. What can they teach us? How can businesses and online communities leverage insights from virtual worlds to develop more effective systems and practices?

The explosive growth of broadband and wireless connectivity is changing the landscape for all access, content, and application providers.  Major policy decisions on broadband regulation and spectrum loom.  This track will examine the major opportunities for significant changes in the years ahead.

Does Telecom Have a Future?
James Hettrick (ISMS), Greg Luib (FTC), Richard Bennett (Network Architect)
All major telecom companies are moving to broadband and IP.  Must the Internet become more like telephone and cable networks, or must telcos fundamentally adapt their business models? Should the sector-specific rules governing telecom providers disappear, or be strengthened?

Wireless: The Post-Spectrum Age?
Moderator Pierre De Vries, Susan Crawford (Michigan), Ian Ferrell (Microsoft)

The broadcast paradigm of spectrum allocation has held sway for over eighty years.  Do white spaces, open access, and other developments herald the birth of a new era?

Global Perspectives
Jonathan Aronson (USC), Ken Carter (WIK), Gary Shainberg (BT)
The leaders in today’s broadband world, both in deployment and policy innovation, are not in the US…. at least, according to conventional wisdom.  What can we learn from developments elsewhere?

Television dominated media for half a century. Over the last five years, online video has emerged as a disruptive force, which is starting to change passive viewing into a more interactive, personalized, and social experience. What are the new formats, intermediaries, and business models that will drive the continued transformation of TV?

1:00pm

Attendee Roundtables

We open the floor for some of our fantastic attendees to give presentations on their areas of expertise, or other issues they are passionate about. Speakers include:

• Verna Allee (Value Networks)
• Steve Barsh (First Round Capital)
• Susan Crawford (Univ. of Michigan)
• Soren Ejlerson (Aarstiderne)
• Maureen Herron (MH-Global Communications Network)
• Jon Husband (Wirearchy)
• Ajit Jaokar (futuretext)
• Edward Lee (Ohio State)
• Julien Le Nestour (Schlumberger)
• Andrej Nabergoj (Noovo)
• Tom Patterson (Digital Containers Inc.)
• Matt Rissell (TSheets)
• Wister Walcott (Marin Software)